Sorry About That: The Language of Public Apology (Oxford University Press, 2014) analyzes the public apologies of presidents, politicians, entertainers, and businessmen, situating the apology within American popular culture and showing how language creates sincere or insincere apologies, why we choose to apologize or don’t, and how our efforts to say we are sorry succeed or fail.
A Year of New Words (Literary Ashland Press, 2013) is a short series of essays and a glossary reporting on my 2012 project of making up a word a day.
Bad Language: Are Some Words Better Than Others? (Oxford University Press, 2005) is a cultural history of language attitudes—why we consider some uses and words better than others. It was named one of the Chicago Tribune’s “10 Best Books on Language” in 2005 and it was an Oregon Book Award finalist in 2006.
Do You Make These Mistakes in English? The Story of Sherwin Cody’s Famous Language School (Oxford University Press, 2009) is a cultural history of the self-education movement focusing on the life of writer Sherwin Cody, an entrepreneur of English whose long-running correspondence course invited the upwardly mobile to spend just fifteen minutes a day improving their English. It made the Library Journal’s 2009 list of Best Sellers in Language.
Markedness: The Evaluative Superstructure of Language (SUNY Press, 1989) and The Logic of Markedness (Oxford University Press, 1996) are about linguistic theory, specifically the structuralist concept of asymmetry between opposites and its later development in generative grammar by Noam Chomsky and others.